Some In-House Expert tips to build engagement on Facebook

Digital Marketers around the world are dismissing a very basic metric provided by Facebook –Fan Followers as basis of a brand having a great social media presence. While there is no harm done in having a good solid amount of followers. What should really matter to your brand is the engagement rate that you are having with your audience. This is a metric that one needs to keep an eye on as one of the true contributors of social media ROI.

Engagement rate can be arrived at a simple calculation: add the number of likes, comments and shares for a single post that you put out and divide it by the number of followers. Higher the figures the better you are at whatever that you are doing as part of your campaign.

While there is no cut/copy-paste method available to increase engagement there are certain guidelines that you can employ to take you further down this path.

And that’s what we are going to talk about today – below are 5 major guidelines which we use in-house to get the result that matters, try these out and see for yourself the social media success that you are going to have.

Know your target :

Now when we say this we mean a bit more than identifying your target audience- it means to know them a bit personally in terms of their likes, dislikes, what they like to talk about, what they support and the significance of your brand and its purpose  in their life. Once you have identified this you can now focus on creating high-quality content to give them what they want.

Facebook it self has inbuilt tools to give you this insight- use it, and define your users clearly.

Focus on High Quality Media:

In the age of high def- anything low quality is immediately dismissed and discarded the people. There is some much quality work out there that you have to work extra hard and extra smart to give the audience what they want and when they want and most of the time before they realize that they want it.

Don’t Ignore, make Sure you are present and actively engaging:

One of the serious mistakes you can do is, ignore a comment or a query raised by a person on social media especially if they have actively gone ahead mentioned you in a post or on your wall.

While it is understandable that it is impossible to be in front of the machine the whole day –there are some work around that you can do to navigate this sphere you could use specialized social media tools to actively listen, monitor and engage with your fans. You can create social media admins and give them specific guidelines to route certain queries and concerns to the appropriate person. From what we have seen social media comments usually fall under few of these categories – support, sales & new business opportunities, job opportunities, and of course spam. Having a system in place to address these issues can streamline your entire process.

You can create social media admins and give them specific guidelines to route certain queries and concerns to the appropriate person. From what we have seen social media comments usually fall under few of these categories – support, sales & new business opportunities, job opportunities, and of course spam. Having a system in place to address these issues can streamline your entire process.

You can create social media admins and give them specific guidelines to route certain queries and concerns to the appropriate person. From what we have seen social media comments usually fall under few of these categories – support, sales & new business opportunities, job opportunities, and of course spam. Having a system in place to address these issues can streamline your entire process.

Having a system in place to address these issues can streamline your entire process.

Don’t Just be about yourself :

Might sound counterintuitive – but if you have really understood the likes and dislikes of your audience you would know that they have varied interest and preference sometimes addressing those interest and talking about it can create both create a community and have an increase in affinity felt by your fans towards you.

Experiment with Content:

While it is important to have a content strategy in place and execute accordingly don’t be too rigid and keep following the same thing again. Even if you do get a decent number of engagements you run the risk of stagnation and perhaps putting off people who are more used to novelty.

Well, there you have it the 5 major guidelines that you can use today to see a boost in your engagement rate.Formulate a social media plan with these in mind and you would soon have everyone talking about your brand in a whole new light.

Always remember – Engagement is what your are looking for.

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